Strongly Supporting Finnish Entrepreneurship

Joni has over 20 years’ experience in demanding finance positions in domestic and foreign companies. He is experienced Management team member and has been responsible of Finance, Administration, Logistics and IT functions. He has strong background in internal and external accounting, reporting, budgeting/forecasting and cost accounting. Joni is responsible for the portfolio company Finance, Admin, IT and Reporting development.

Tommi has experience in investment banking both mergers & acquisitions and IPOs & equity offerings as well as strong background in strategy and market analyses. Tommi supports target companies in strategy implementation and produces market analyses.

Hanna has extensive experience in mergers and acquisitions, debt financing, and transaction structuring, with a strong track record of working with growth companies. She specializes in designing and implementing financing solutions and driving successful transactions, while actively supporting companies in their development and growth journeys.

Tapani has extensive over 20 years’ experience in entrepreneurship, investment banking, mergers & acquisitions, minority ownership, corporate governance and risk management. Tapani is responsible for the development of corporate governance, M&A and financing documentation, risk management and shareholder value creation through management of corporate responsibility in the investment activities.

Anita has over 20 years’ experience in debt and equity financing of mergers & acquisitions. She is an experienced company analyst and has strong sectoral and financing expertise. Anita is responsible for the financial analysis of target companies, investment structure planning, implementation of financing arrangements, financial follow-up & monitoring, refinancing and exit preparations.

Markus has versatile over 20 years’ experience as entrepreneur, consultant and professional manager in business development and management. He has a strong background in especially sales, marketing and brand building. Markus is responsible for the analysis of target companies, supporting the target companies’ strategy work, business development and change management as well as monitoring the implementation of development programs in the target companies.

Samuli has been engaged in the financial sector during his entire career, serving as a CEO for two different companies during the past 8 years. Samuli has extensive experience in the initiation, growing and selling of businesses. He has served on the boards of numerous companies since early 90’s when he served as the Chairman in a family company. Samuli has been in the private equity industry over a decade and he acts as the CEO of Juuri Partners Oy, the advisor to Juuri Fund.

Aki has experience in financial due diligence in various transactions including mergers & acquisitions, disposals and carve-outs. He has a solid background in performing detailed financial analysis on companies. Aki is involved in analyzing potential target companies and related markets, coordinating M&A processes and monitoring target companies.

Laura has experience from multiple industries on topics ranging from business planning and strategy to marketing and sales as well as support function optimization. Laura will be involved in business development of the targets, analyzing potential target companies and related markets, as well as coordinating M&A processes.

Antti has extensive experience from advising in various types of transactions including M&A, real estate and bank financing transactions. Antti is involved in business development of the targets, risk management, analysing potential target companies and related markets, as well as coordinating M&A processes and preparing documentation.

Eetu has vast international experience in technology and business development. He is responsible for accelerating digitalization and developing technological capabilities of target companies. Additionally, Eetu provides support to target companies throughout the investment lifecycle and adds a technology perspective in analysis of potential target companies and markets.

Iiro has a few years of experience in investment banking, where he has particularly focused on initial public offerings and M&A transactions. He has deep expertise in analyzing companies and various markets. Iiro supports the Juuri team in executing transactions, conducts market analyses, and takes part in the development of target companies.

Maiju has extensive international experience in management consulting, where she has helped companies integrate sustainability into their operations, specialising in CSRD and ESG strategies. Before shifting her focus to sustainability, Maiju worked primarily on data and analytics projects. At Juuri, Maiju oversees sustainability reporting and assesses investments, aligning responsible practices with financial performance.