Juuri Partners to support merging of LeadCloud and Fonecta data businesses, creating one of the most significant players in the field

LeadCloud acquires Fonecta data business through a business purchase agreement signed 16 October. The transaction creates one of the most significant players in the field of target group services. Simultaneously, the majority ownership of LeadCloud transfers from LeadDesk Plc to Juuri Partners and key personnel of LeadCloud.

Juuri Fund I LP and key personnel of LeadCloud will become the majority shareholders of Leadventure Oy, better known by its trade name LeadCloud. LeadDesk Plc remains a minority shareholder in the company. At the same time, LeadCloud acquires by business purchase agreement the significant data business of Fonecta. LeadCloud and Fonecta have already to-date closely cooperated, among other things, in B2B business information domain.

Target audience services with smart data

Sales contact targeting specialist LeadCloud serves its customers with company, decision maker and consumer information and target audience services. In addition, LeadCloud will offer i.a. Finnish Population Register Center and vehicle register services.

“Nowadays data is the king, also in sales. Utilizing target audience information generates interesting opportunities for sales organizations to improve their results. Combining two strong players in the field brings significant synergies, and opens new possibilities to strengthen our offering”, says Markus Einiö, partner of Juuri Partners.

“With LeadCloud’s smart data our customers can target their sales activities even better. Through the acquisition LeadCloud strengthens its position on the market further. We will keep on carefully following market trends and developing solutions for our customers’ needs”, continues CEO of LeadCloud Hannu-Matias Nurmi.

New opportunities for customers

LeadCloud has reformed data business among other things by developing a user-friendly tool for customers to generate tailored target groups. Responsible utilization of different data sources enables even more innovative target groups both in consumer and B2B segments. Targeting beyond traditional demographics truly serves all parties.


For more information:

Markus Einiö partner, Juuri Partners Oy, tel. +358 50 594 6363, markus.einio@juuripartners.fi

LeadCloud, toimitusjohtaja Hannu-Matias Nurmi, tel. +358 40 809 5291, hannu-matias@leadcloud.fi


Juuri Partners Oy
Juuri Fund I LP is a Finnish private equity investment fund that finances established and profitable small and medium-sized enterprises in Finland. The fund of some 80 million euros is managed by Juuri Partners Ltd. Juuri Partners offers growth-focused companies a new business development and financing concept that combines active minority ownership, business operation support and debt financing. The fund’s investors are significant institutional investors from Finland.