Reetta Rajala joins as a member of the board of Juuri Partners

The extraordinary general meeting of Juuri Partners Oy has elected Reetta Rajala as a member of the board of Juuri Partners Oy. Juuri Partners Oy is the management company of Juuri Fund I Ky and Juuri Fund II Ky.

Reetta is a professional in people and organizational change management and has strong experience in the transformation of over a hundred Finnish top 50 companies. Reetta founded CCEA in 2007, and over the course of 14 years she has successfully built CCEA into a leading Nordic change management consulting house of more than fifty people. In addition to her work as CEO, Reetta was always involved in customer projects and at the same time focused on the development of the company’s sales and services, such as change measurement services.

Reetta made a successful exit from CCEA in 2021. She has since worked as a board professional and advisor. As a board professional, Reetta’s strengths are change management, growth entrepreneurship and sales.

“Implementing growth plans in private equity owned companies is largely change management. Managing human change, communication, interaction and measuring change are key to the success of target companies’ growth. Reetta’s long entrepreneurial career in change management is a welcome addition to the support of Juuri Partners’ operations,” says the chairman of the board, Topi Paananen.

“An external investor most often brings significant changes to the company, its owners, management and employees. It’s wonderful to be able to ensure the success of portfolio companies’ human changes with Juuri’s top professionals,” explains Reetta Rajala about joining the board of Juuri Partners.

Juuri Fund I and Juuri Fund II offer equity and debt financing for established and profitable small and medium-sized enterprises in Finland. Juuri Partners offers growth-oriented companies a novel concept of financing and business development that combines active ownership, business support and debt financing. The aggregate amount of funds managed by Juuri Partners exceeds EUR 200 million. The Funds’ investor base consists of both Finnish and international institutional investors.