Navigating ESG amid political uncertainty
Recently, ESG has become heavily politicized, creating uncertainty around sustainable investment practices globally. Regulatory landscapes are shifting, with some discussions even suggesting a rollback of ESG regulations in Europe as a response to developments in the United States. Despite this turbulence, Juuri Partners remains firmly committed to sustainable investing. Political climates may change, but the critical threats posed by climate change and biodiversity loss remain constant.
Our commitment to sustainability dates back to 2015, anchored by a philosophy that clearly aligns sustainability with enhanced shareholder value. The Nordic region is home to many sustainability pioneers, and by combining our expertise with these champions, we generate a win-win dynamic: driving strong financial returns alongside meaningful environmental and social impacts.
Three reasons sustainability is integral to our investment approach
- Long-term returns align with sustainability trends: Companies addressing sustainability challenges are positioned for growth and stability.
- Risk mitigation: Investments ignoring sustainability carry inherent risks due to environmental impacts, regulatory changes, and market demands.
- Significant investment demands: Massive capital allocations are necessary for climate mitigation and adaptation, such as the need for substantial investments in Europe’s energy infrastructure.
Sustainability in action: Juuri Partners fund II investments
Two recent investments clearly illustrate our sustainability-focused investment thesis:
QOCO Systems: revolutionizing aviation efficiency
In June 2024, we invested in QOCO Systems, a Finnish software company that helps the aviation industry improve efficiency and sustainability. QOCO’s digital solutions support aircraft maintenance providers and manufacturers in optimizing maintenance processes, reducing emissions, and improving the sourcing of second-hand aircraft parts. By enhancing data accuracy and automation, QOCO also strengthens worker safety, minimizes errors, and promotes circularity by making better use of existing resources. This investment reflects our belief in technology as a key driver of sustainability.
24 Pesula: Pioneering Sustainable Laundry Services
In December 2024, we added 24 Pesula to our portfolio—a rapidly growing chain of self-service laundromats in Finland and the United Kingdom. With energy-efficient operating model and own R&D to develop industry-leading solutions, focusing on e.g. decreasing water and energy consumption.
How sustainability is integrated into our investment process
Sustainability is a natural part of how we invest. From the start, we look at how environmental, social, and governance factors affect a company’s future—not just as risks but as opportunities to build a stronger business. Once we invest, we work closely with leadership to make sustainability a practical part of their strategy, focusing on what truly matters rather than just ticking boxes. Over time, we help companies gather better data, meet growing regulatory requirements, and create real impact. By the time we exit, sustainability isn’t just an add-on—it’s a core part of how the business operates and grows.
Sustainability: a strategic imperative
At Juuri Partners, sustainable investing isn’t merely ethical—it’s strategic. Standing firmly behind ESG principles, especially addressing climate change, ensures our investments remain resilient and impactful, actively shaping a sustainable future.
For more details, explore our sustainability approach further through our website and past ESG reports.
– Antti Antikainen