Nordic Bites Group

  • 1/2023
    Year of investment
  • EUR 25 m
  • 450
  • Helsinki
  • Growth
    Why Juuri?

Founded in 2010, Seinäjoki-based restaurant group Nordic Bites Group (previously DAF Group) manages Subway® in Finland and Sweden on the basis of a long-term business development contract. There are 180 Subway restaurants in Finland and 160 in Sweden. The company business includes selection of franchise entrepreneurs and locations for Subway. In addition, the group owns 40 Subway restaurants in Finland.

“When we began in the restaurant business over 15 years ago, we could not have imagined that a small ostrobothnian based company would manage the operations of an international restaurant giant such as Subway across Finland and Sweden. The work done by our excellent team over the years has made it possible for a significant Finnish private equity firm to accelerate our journey towards being a large player in the Nordic restaurant business. By working with Juuri Partners, we gain more resources, expertise and networks, to help us reach the ambitious growth targets set together with Subway”  Petteri Lehtimäki, Nordic Bites Group Oy CEO