Our Approach

Juuri is a financing and business development and growth partner for solid, established Finnish small and medium-sized enterprises. Juuri supports the owners and management of companies in implementing the strategy and business – in a comprehensive way from board work to the development of day-to-day operations.

The financing needed to fuel the growth of a portfolio company is always tailored on the basis of the company’s growth plan. The goal is to support portfolio companies in e.g.:

 

 

Business development and eliminating barriers to growth

Financing growth investments

Significant changes in ownership structures

Eliminating working capital challenges relating to growth

Enhancing refinancing capabilities

The financing provided for a single company typically totals EUR 5–12 million, combined with a growth leap. Juuri is involved in the company either as a minority or a majority owner. Juuri is strongly involved in supporting the implementation of the target company’s business plan and its growth through optimal overall financing tailored to the company’s needs, also utilising debt instruments when necessary. The financing period is typically 3–4 years. Exits are executed in accordance with the mutual objective set by the owners.

Juuri Partners shares a strong mutual interest with the other owners of its target companies to develop the company and increase its shareholder value.

Juuri Partners complies with the international guidelines and standards in the valuations and reporting of its target companies.

 

Vision

Juuri strives to be the most appealing growth partner for ambitious Finnish companies and a reformer of the private equity industry.

Mission

Juuri has a strong will to boost the development and growth of Finnish small and medium-sized enterprises as well as support and enrich entrepreneurs and the Finnish society.

Corporate Responsibility

Juuri Partners is committed to operating as a responsible investor and owner. Our objective in corporate responsibility is to develop companies that are more valuable, growth-oriented, and responsible contributors to Finnish society.

Responsibility is integrated into Juuri Partners’ investment process, ownership agenda, and reporting. As an active owner, we can directly influence the sustainability issues of our portfolio companies. We systematically monitor and manage key sustainability factors that impact shareholder value and align these themes closely with the strategic goals of our portfolio companies.

Our commitment to responsibility is demonstrated through various actions across our portfolio companies. KAS-Telineet provides an example of how active ownership can lead to tangible improvements. The company decided to replace the traditionally used PVC plastic in weather protection products with a more environmentally friendly polypropylene. This change reduces the carbon footprint associated with production and enables efficient energy recovery at the end of the product’s lifecycle. This initiative shows how even targeted improvements can significantly benefit the environment while also enhancing cost efficiency.

Another newer example is Kamrock, which showcases how sustainability can guide product development and strengthen market positioning. Kamrock has developed gravel products that address biodiversity loss and reduce transportation emissions by offering a more sustainable, locally produced alternative to traditional gravel and aggregate materials. This innovation not only supports environmental goals but also reinforces Kamrock’s competitive advantage in markets where customers increasingly seek sustainable solutions.

Nitor, a technology services company, has also made notable strides in sustainable business practices. In 2023, Nitor conducted a comprehensive emission calculation covering all three scopes and ensured that all emissions were appropriately compensated. The achievement of WWF Green Office certification further underscores Nitor’s commitment to sustainability. The company has made responsibility a core part of its governance, employee onboarding, and client projects, positioning itself as a responsible actor in its sector.

These cases represent just a few examples of how Juuri Partners actively promotes responsible practices within its portfolio. We continue to explore new ways to enhance sustainability and create long-term value for our companies and the society in which we operate.

Antti Antikainen is responsible for Corporate Responsibility related matters at Juuri Partners.

Juuri’s ESG policy

Juuri Partners annual ESG report 2023

Juuri Partners annual ESG report 2024